WriteSmith - Marketing Copywriter

Messaging Designer & Marketing Copywriter

Freelance Copywriting Services

Crystal-clear content that expresses your uniqueness to the people who need you most.

woman-standing-out-600You know your brand is important to attracting the right clients. Because you know this, you’ve invested in brand visuals – logo, colors, website design – that are designed to appeal to your ideal target audience. But have you invested equally in the words that make up your brand? Just like the visuals of your brand identity, the right words attract the right clients.

I help businesses discover and express their uniqueness in a way that resonates with the people who need you most. I see what others don’t see about your business and create content that makes you STAND OUT from the crowd.

  • Get your message to the people who need you most, so that you can achieve what you set out to do – build a business that makes a difference.
  • Have more clients coming to you, so you don’t have to work as hard chasing down prospects.
  • Get messaging you can use wherever your business is communicating, online or offline.
  • Enjoy messaging that is consistent across all platforms, strengthening your brand at every stage.

Your messaging is crafted to emotionally connect with the people who are most in need of – and most ready to buy – the solution you provide.

“Connection is the energy that is created between two people when they feel seen, heard, and valued; when they can give and receive without judgment.” – Brene Brown

Great messaging is the foundation of great marketing. When your message is on-point, your prospects don’t feel marketed to. They feel heard.

Once your brand messaging is established, I use that to create content for all your marketing materials – anywhere you have words that communicate why people should do business with you, that’s what I write. Here’s a list of the types of content I write:

  • Brand messaging
  • Website copy
  • Email copy for Infusionsoft, including building campaigns and sending email broadcasts
  • Sales flyers
  • Company brochures/flyers
  • Postcards & direct mail pieces
  • Business blogs (including ghostwriting)
  • Press releases and articles
  • Email nurture campaigns, autoresponder series, email sales campaigns, etc.
  • Opt-in incentives (ebooks, reports, worksheets, white papers, infographics, etc.)
  • Newsletters (email and print)
  • Case studies and success stories
  • Social media

Whether you need marketing copy that sells or content marketing pieces that nurture relationships, I can create the content you need to make your marketing as effective as possible.

My clients usually start with a Crystal Clear Messaging package where we establish the brand messaging that is the foundation of all the rest of your content. Click here to learn more.

From there, we strategize on what marketing content to focus on next to make the biggest impact in your sales cycle.

Sara was very prompt in replying to our requests and providing all the information that we needed to consider her for writing our copy for a membership brochure that we were creating. Sara followed through with extreme accuracy on deadlines. When she promised something, she delivered it on the date that she promised it.

We asked her to set the tone of the brochure to be more casual, conversational, and she did very well at that. She followed our directives very well. She also contributed to the copy in her own style, which was very helpful for us.

It was a pleasure working with Sara and we definitely look forward to doing additional work with her.”

– Michelle LaFlam, Arizona Business Leaders