WriteSmith - Marketing Copywriter

Messaging Designer & Marketing Copywriter

Fear: Fire-breathing Dragon or Overprotective Mom?

Fear. It is the most dangerous foe any of us will ever face, and like a ghost in a haunted house, it lives with us every day, often unseen, but we feel its presence and are often unsure what to do about it. After all, how do you fight something that isn’t there, physically? How […]

What Determines Your Success – The Performance or the Yardstick?

How do we identify something as a success? How does a person know if they have succeeded? There are two components that determine success: The Performance – This is the obvious part that we usually focus our attention on, and rightly so since this is the area where you have the most control. The Yardstick […]

Should There Be Rules in Art?

The first screenwriting education event I attended was a question-and-answer session with Jeff Schimmel, in which he told us about the rules that writers had to follow if they wanted to have their scripts taken seriously in Hollywood. As the event proceeded, I observed that there was considerable resistance from other writers to this idea of […]

Which Mindset is Running Your Life?

I recently read Mindset: The New Psychology of Success by Carol S. Dweck, Ph.D. (Thanks to Corey Mandell for recommending it!) This book is a must-read if you want to up your game, to achieve more personally and professionally. It will help you to: Identify ways you may be unintentionally sabotaging yourself, and how to […]

Always Know Who You’re Writing To

If you are like me and have an instinct to want to make everyone feel included, then you may fall into the habit of writing inclusively. In other words, adjusting your writing to appeal to as many as people as possible. For example, let’s say you write the following sentence: If you’re like me, you […]

No One Likes a Loser

I realized this recently as I worked on completing my first fiction story. My main character was too passive, reacting to events and not really driving the story. I had done a good job of giving the character flaws, but the result was that she wasn’t very likeable. The main character needs to have flaws, […]

Beware When You Compare

Have you ever read a great book or watched an amazing movie and thought, “Wow, that is so amazing. I’ll never be able to write like that.” It happens to all of us, and when it does, do yourself a favor and tell that little voice to stop comparing you unfairly to other writers! I […]